gamedev and software development blog

The guys at World of Goo have just released the results of their pay what you want for World of Goo campaign. I don’t know if they are just developers or have a background in marketing. But one thing’s for sure: they made a hell of a job promoting the game. And it’s amazing how one year later they manage to sell so much of the game… again!

The method is very simple: allow anyone to buy the game for any amount. And it worked. And now, they released preliminary results and and charts about the sales. I guess this article will be mentioned on a lot of places, and that the sales for this promotion are far from over…